Comments on: Best Business Practices Are Changing, Are You?

By: Mavis

Mavis — Thu, 11 Mar 2010 17:19:10 +0000

Perfect. gregclowminzer.com kicks ass.

By: David Engel

David Engel — Wed, 16 Dec 2009 19:04:08 +0000

Thanks for the original, valuable lesson. I’ve been thinking of this concept in terms of hypnotic suggestibility and advertising.

There is the direct paternal approach like “You are entering a state of relaxation.” Direct response advertising is famous for this approach.

Then, there’s the indirect, maternal approach like “You may notice how good it feels to relax as you allow yourself to completely let go.” The commands in this approach are more soft and implied.

One of the recent examples of advertising with an indirect, maternal approach is the Coca Cola Facial Profiler created by CP+B. There’s no direct command to “BUY COKE” yet it’s incredibly suggestive.

By: Greg Clowminzer

Greg Clowminzer — Wed, 16 Dec 2009 19:03:13 +0000

Hey Kevin, Thanks for taking the time to both watch the video and leave a comment here. BTW, this is all part of the changing best practices. TO engage and participate in conversations that are taking place on the web. Wishing you great success with all your business endeavors. -Greg

By: Kevin Brown

Kevin Brown — Wed, 16 Dec 2009 05:32:07 +0000

Appreciate your insight Greg! Seems like “word of mouth” promotion really has a new meaning today — although more important than ever? You certainly are in the know in this regard.