Professional Business Coach and Life Coaching

How to Create a Successful Internet Video Campaign

Greg Clowminzer — Tue, 03 Jan 2012 01:38:47 +0000

Video marketing can be easily learned and should be a part of your online presence and marketing strategy.

Check out this short powerpoint presentation that was turned into a video to help you understand what it takes to create a successful internet video campaign and help you increase your visibility, drive more traffic to your website. and demonstrate yourself as an expert.

Make sure you check out the notes below that walk you through the video presentation.

In this presentation we are going to cover how to create a successful internet video campaign. We’re going to discuss keywords, design, frequency, distribution and sharing of your videos. Now, video is one of the quickest and most powerful ways to get your message out on the internet. The search engines love to display video in their results. Using videos you can position yourself as an expert in your industry and get your audience to know, like and trust you before they ever even talk to you. It’s really a great way to get connected to people before you even get to talk to them.

So, let’s talk about the keywords. Now getting your videos found all has to do with the content and keywords you use in your videos. This is really important if your goal is getting your videos ranked. If that is your goal, then this is the number thing you need to think about. In 2010 Google implemented speech to text, so the words that are spoken in your video count just as much as the text. This is huge in how your videos get ranked.

So how do you use your keywords? Well, you use them in the title. So when you’re saving this video, and when you’re uploading it, you want to use your keyword as your title. You also want to use the keyword in the first 30 seconds when you’re recording your video. And you want to use it at least once more in your video as well.

So the longer your video is, the more often you will use the keyword naturally. You want to use it in your description for video sharing sites and in your tags which are also the keywords that you want to get found for. Include your website in the description of your video as well, but make sure that you are putting the http:// in there so that it creates a link.

You are designing your videos around your keywords. First you need to think about what keywords you can rank for. So do your keyword research and find things that have high search volume and low competition. Then you also want to figure out how many videos you can produce, so take a look at the different options you have based on what you’ve found on your keyword research and think about that and it might be based on your budget or time. So, can you do five videos? Can you do twenty? It all depends on what your resources are. Now I encourage you to add a music background to your video It’s really powerful. It creates for a better overall video and if you use the same track all the time it’s really good for you branding. So when People hear that they start to recognize that and link that to you.

As far as filming goes, you need to make sure you have the proper lighting. This is really important if you want to have some quality videos. If you don’t have the experience to do this then you might want to design different types of videos instead of being on camera. I’d really encourage you not to shoot outside unless it’s appropriate for your business because you cannot control the elements outside, the sun, the clouds and especially the noise level.

Use a camera that has an external microphone. The audio quality is so much better than if you’re using a camera that has an internal mic. If you don’t have a camera like that see if you can borrow one from a friend. The Kodak ZI8 is a relatively inexpensive camera that has external mic that you could use.

Also try not to wear necklaces or jewellery that will interfere with the mic. Once you have your mic pinned on you don’t want anything to brushing up against it.

For the visual aspect, make sure that you are wearing solid colours other than white. Most of your videos should be 30 seconds to 2 minutes in length. Now if you’re giving a demonstration or showing product you can do a longer video because you don’t want to break it up into series of videos. When you’re first getting started, YouTube Is not going to allow you upload videos that are long anyway. So what you need to do is cut the video and make it into a series, but most of the videos that you are producing can really be between 30 seconds or 2 minutes in length.

Now always add an introduction. If you want to have a consistent intro, give your name, give your business name; just introduce yourself just as you would if you’re meeting somebody new. It is important that at the end of your video you always have a call to action with your website and your phone number

So how often should you do videos? Well think of it this way –YouTube is going to reward you the same way that Google does. Remember that if you’re putting up frequent relevant content on the internet it’s going to be better for you and if you’re keeping your YouTube channel fresh it’s going to be better for you.

So where do you distribute your videos? The search engines don’t just display videos that come from YouTube, but other videos sharing sites as well. Another benefit is that every time you upload your videos and put your URL in that description it creates a back link for your website as well .

Here are just a few of other videos sharing sites that you might want to consider. There’s Viddler, Metacafe, Vimeo, Daily Motion, Veoh and plenty more. So there’s a lot of ways that you can use your videos, you can put it on your blog posts, you can put them on your social media facebook, twitter, linked in. You can send a link to your video in your email campaign.

Blog posts are great way to utilize your videos. It’s really going to help you get video views from your blog reader which helps with the ranking of your videos. You’ve got the video up on youtube that is helping generate a backlinks to your website. You’ve got video views coming from your blog readers and by having those views that helps the rankings of your videos. Any activity around your video is good. You want video views. You want comments. You want likes.

And adding a video to your social media post is always a good idea. Posts with videos are the number one read posts inside Facebook. You can share your videos with your friends and subscribers inside YouTube as well. So you can send your contacts a message and let them know that you uploaded a new video.

Make sure to ask for comments and likes on your videos. The more activity there is around your video the more stickiness it’s going to have.

So what’s next? Well you need to get active. Get a group together where you can view each other’s videos and comment. It’s going to make a difference for you if you have just a few You Tube connections. Now don’t get upset if someone doesn’t like your video.

One of the best things about the video is that has the potential to go viral. So make sure you allow others to use your videos. Now inside YouTube there is a sharing feature. It will ask you when you’re uploading your video what kind of rights you want to give other people. Now if it’s really proprietary content you might want to protect your video with a watermark or include your information so that they can’t remove that.

So we discussed the basics and how to use your keywords. We discussed how to design your video. What you need to put in there and how often you should create videos and how often you should distribute them and where you should distribute them.

Please leave your comments below. Thanks, Greg

Greg’s Specialties:   ♦ Strategies For Growing Your Business  ♦ Creating A Step-by-Step Sales Process  ♦ Creative Marketing Ideas
♦ How To Get More Clients  ♦ How To Coach Your Sales Team  ♦ Clarifying Your Vision, Mission, Purpose  ♦ Dealing With Difficult Relationships  ♦ Eliminating Procrastination  ♦ Maintaining Focus  ♦ Creating An Action Plan  

Greg Clowminzer is a life and business coach located at 6351 Alexandri Circle, Carlsbad CA 92011.

Most Affordable Coaching Program Available

Greg Clowminzer — Wed, 14 Dec 2011 00:23:17 +0000

Okay, I call this the most affordable coaching program available because there is no out of pocket investment at all. I learned this daily coaching process from Marshall Goldsmith when I last heard him speak at the San Diego Professional Coaches Alliance monthly meeting.

As human beings I believe that we often do our best work when we are held accountable to those things that hold value for us. Watch the video below as Marshall explains a simple but powerful daily coaching practice that can be learned and implemented quickly and produces terrific results. I have used this process myself and also encourage my mastermind participants to do the same.

After watching this video make sure that you follow these helpful steps.

How to create an accountability buddy.

1) Identify someone, preferably a peer and ask the to watch this video.

2) Create your list of your accountability questions and give a copy to your buddy.

3) Request a copy of your buddy’s accountability questions.

4) Agree on predetermined time to call or skype each other.

5) Determine who is going to ask the questions first then run down your partners list of questions.

6) The person asking the questions refrain from commenting, coaching or offering advice.

7) Reverse roles

Say thank you and be clear about the next time you will speak and who is going to call who.

So, that’s it. The coaching call can be handled in amount 10 minutes. The real power in this process happens over time. Knowing that you will have to be open and truthful about the things that you are doing and not doing helps an individual self-correct.

I would love to hear your thoughts so please leave your comment below.

Your partner in success,

Greg Clowminzer

The Daily Focus Session

Greg Clowminzer — Mon, 05 Dec 2011 19:52:29 +0000

Welcome to the Daily Focus Session

Many self-employed people as well as those who work for others find it increasingly difficult to maintain clarity, focus and passion on a daily basis. I would like to share with you a simple process that will help you take back control of your life and business. I call it “The Daily Focus Session”. It can be learned quickly and produces powerful results.

This is a very powerful process that I use personally and with my coaching clients to help achieve more success and happiness.

Watch this video first to get a basic understanding of the context and background of this process.

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Activating Your GPS For Success

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #1

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #2

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #3

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #4

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #5

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #6

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #7

Download The Daily Focus Session Worksheet ==>> CLICK HERE

Daily Focus Question #8

Download The Daily Focus Session Worksheet ==>> CLICK HERE

To schedule a free Daily Focus Coaching Session to see if coaching might be the help you need, simply call (760) 930-9604. There is no charge. This is a no-pressure, no-obligation opportunity to see if coaching is right for you.

How To Increase Your Productivity

Greg Clowminzer — Tue, 27 Sep 2011 20:57:05 +0000

The coaching process is discussion and action-based, so helping the client to create an action plan is an integral part of coaching. An action plan is a list of steps (actions) that the client is going to take, which should lead to the result that they want. Most action plans are time lined also, which means that dates have been added to each action so the plan is trackable.

Why This Works
The Action Plan puts down on paper what is going to happen and acts a guide and management system for the client and coach. Just putting this “into existence” helps to organize thought, prompt ideas, and identify needed resources.

6 Steps To Increasing Your Productivity
1. Get the goal or objective clear, personal and perfect.
2. Write down all the steps to take to reach this goal, in any order. Just get them down on paper.
3. Look to see what else is needed to do or obtain which will guarantee the result occur, not just move the client towards it.
4. Rewrite the steps neatly, in order of action, and time line (puts dates next to) each step. Post the Action Plan in a place where it is frequently seen and prompts you to take action.
5. Arrange for a support and reporting structure to keep the Action Plan alive and the goal being reached.
6. Update the Action Plan with progress or changes.

Grab a copy of my Project Planning Worksheet: Click Here

To schedule a free coaching call to see if coaching might be the help you need, simply call 760-930-9604. There is no charge. This is a no-pressure, no-obligation opportunity to see if coaching is right for you.

Why I Decided To Become A Coach

Greg Clowminzer — Mon, 26 Sep 2011 21:10:04 +0000

Living in a world with so many outside influences many people have lost sight of what makes them happy. I was one of those people who found myself trapped in a lucrative profession making lots of money but was completely miserable. I was blessed at a early age to discover that money doesn’t equal happiness. I have spent the last 17-18 years orienting my life around what makes me happy and helping others do the same.

Watch the video below called “Money Doesn’t Equal Happiness” and let me know if you can relate.

I’d LOVE to hear from you, so please leave me a comment down below and let me know if this was valuable for you! And if you liked this post today, tweet it, FB it, and spread the word! Thank you so much!

13 Strategies For Generating More Leads

Greg Clowminzer — Thu, 15 Sep 2011 16:48:00 +0000

Have a colleague in a non-competitive business write an endorsed letter on your behalf to his/her clients. You write the letter and take care of the mailing expenses. Offer your friend editing rights to make him comfortable.
Go to local chamber of commerce and offer to help them with their accounting for free for 6 months (your success will generate referrals). Think of them as a center of influence with 1,000+ businesses they might refer you to.
Run a seminar on how to increase your profits in your business – or save money. Give away your notes to anyone who offers you their contact information.
Create target list of select prospects. Call their secretary and ask to send a fax. Send a fax then follow right up with a phone call. She’ll put you through to the boss if your proposition is powerful.
Donate a small block of your time to a school/fundraising auction. The exposure may draw in some clients.
In a direct mail piece, attach a check made out to yourself in a letter and say, “I’ll buy your initial consultation for you.”
Discover centers of influence in the city and market to them. Could consider them the Dream 100, or donate time to get endorsements.
Join Rotary Club and Toastmasters.
Join up with a hurting magazine to J.V. – they carry my ads and you help them with your accounting services.
Ask people, “How would you see us working together?”
Be the founder of a think tank and invite the brightest minds in the field to participant. As a participant, it implies your own genius. Put a press release out calling for applications.
Go to a client and say, “Who would you like me to help?” They will likely suggest someone. This is another way of asking for referrals, but is less “salesy”.
Donate your time to a high-profile non-profit or market through big centers of influence. I’ll get referrals.

How To Overcome Self-Doubt

Greg Clowminzer — Mon, 22 Aug 2011 17:02:21 +0000

New Video: As we step up our game in life we are often confronted with ideas of self-doubt, guilt, shame, worthiness and ultimately owning our deepest truth and authenticity.

Empower The Entrepreneur In You

Greg Clowminzer — Fri, 22 Jul 2011 18:48:05 +0000

This post is a recap of some of the ideas I presented at a workshop for business owners and entrepreneurs sponsored by Accion San Diego. The following video is the power point presentation from that event.

For a long time I have struggled with what seems to be two opposing forces. One being the nature of business and how to make money and the awakening of my spiritually. It wasn’t until I started reading Michael Gerber’s book titled Awakening the Entrepreneur Within that I was finally able to reconcile both worlds. If fact there wasn’t even a need to reconcile these two paths because they were so similar and dealt with many of the same issues that I have experienced personally.

My philosophy for life is easily distilled down to this. Business, relationships and life are our teacher. Let me say it this way I believe that life is our greatest teacher. My purpose in life is to grow and evolve into my full potential. Which in most cases means learning how to eliminate things or let go of things rather than trying to get more of something. With that said, my view of business is really an opportunity to grow and evolve as a human being through some very predictable stage that are also similar to the path or evolution of consciousness.

Okay let me explain how I see life and how that translates or parallels to business. It all begins with an individuals idea that we are some how separate from everything. And then you start going about your life from that assumption as if it where true. What that looks like is I have to look out for me. My faith and trust is solely invested into my own abilities. Therefore I don’t really trust anyone or anything greater than myself at which point I have made a decision to separate myself from the whole of humanity and now must do everything on my own. Hum! Sounds a lot like most entrepreneurs. Right! The ultimate lone ranger.

One of the very sad things I have notice particularly now in the midst of a very challenging economy is people are tiered. As more and more businesses fail and corporate layoffs increase people are down and very discouraged. Best business practiced that once worked in a robust economy are complete and utter failure. As the economy shifts what follows are huge layoff and people reeling in mass confusion as the scramble to reinvent themselves.

Some see this a tremendous opportunity while others believe it is the beginning of the end. As people start to seek out new opportunities based on there past experiences the challenges of not finding suitable work stirs images of the American Dream of perhaps owning my own business. It is often in the ashes of such despair that the entrepreneur is born.

I would love to hear your thoughts. Please leave your comments below.

Your Partner In Success,

Greg Clowminzer

12 Reasons Why A Small Business Fails

Greg Clowminzer — Wed, 13 Jul 2011 22:58:12 +0000

Why do businesses fail? With all the effort people put into starting up businesses, you’d think more would succeed. But thousands of small businesses fail each year.

Take a moment and watch this short video where I will cover several reasons why small businesses fail.

Are you stuck, stressed out and overwhelmed with running your business? Schedule a complimentary initial consultation to see if coaching could be the help you need.

Call today (760) 930-9604

Have You Ever Been Laughed At Or Disregarded?

Greg Clowminzer — Tue, 12 Jul 2011 23:36:41 +0000

I am going to share an important discovery I have made after coaching hundreds of people.

Are you ready?

Okay, here it is. Share the stuff that keeps you small in order to get big.

Don’t worry your coach doesn’t need to know your deep dark secrets. Those are yours to keep as long as you like.

What will help you benefit from coaching is to share the private concerns you have about yourself and your abilities.

You see, just in communicating these things to someone who is trained to listen to you openly without any judgement is often all it takes to move through these self doubts and fear.

Have you ever been laughed at or disregarded for sharing an idea or feeling that was real for you?

If it has happened to you enough, chances are you simply stop sharing those important thoughts and feelings with another.

And when you stop communicating what is real for you one’s growth and development slows down measurably.

Did you know that can actually die of disease caused by this kind of hurt or by an unnatural attempt at withholding what MUST be share with another in order to be well?

My challenge to you here is find someone on someones who are able to do the following for you.

1. Listen to you fully, without adding anything.

2. Get all of you during your sharing – that is to
listen by standing in your shoes.

3. Accept you fully, regardless of what you are saying.

4. Make you right even when you not, because you are.

5. Consistently see and acknowledge your best even when
you cannot.

One of the many advantages of having a coach is that your coach is there for you and always puts you first.

With friends, family and business partners, they’ll need their time at some point, too.

And, being human, they may not be able hear or handle your innermost thoughts and concerns.

But a coach is trained to hear just about anything and not have it get in the way of their relationship with you.

And yes, after close to 20 years of coaching, I have heard it all.

So remember this, the more you are willing and able to share your fears, concerns, thoughts, opinions and needs you have with you coach, the easier you will reach your goals and express your values.

Your Partner In Success,

Greg Clowminzer

PS Please remember that at any time you feel ready to move forward and acquire the professional help that can enable you to achieve your dreams just give me a call at (760) 930-9604 and discover for yourself the many benefits of coaching.