Hello my friends Greg Clowminzer here, your business coach.

In this video I want to talk about how to play nicer and be more effective in the social media sandbox.  I’m going to share with you some of the things that I’m noticing going on within social media landscape. So, I believe this is a really important video for you to watch particularly if you’re that old school professional, sales representative or marketing person trying to make a smooth transition into the social media game.

I see a lot of San Diego business owners and professionals creating content out there and they’re sharing their content on social media and it just kinda goes thud out there. What I mean by thud, is that you spend a considerable amount of time creating a video or an article and you put it out through social media and there’s nothing that happens.  That ends up being really frustrating for the business owner or professional people, where you are either creating the content yourself or paying someone else and spending good money on creating content and there are no likes, no comment and no reshares. Basically there is no conversation at all.

For years business owners and professional have heard that content is king on the web. I want to share some observations that I have been making with regard to what is happening on the internet and social media. I believe content still is king but there’s something that is even more important than content alone and that is engagement. So, what is engagement?  I liken engagement to an analogy, that if you and I we’re going to up drag out the ping pong table and to start to play ping pong, Google the number one search engine really doesn’t care how great a server you or I am and if I ace you on a serve or not. What Google is really looking at, at least from my point of view and based on my understanding, is they are looking to see if you and I can you keep the ball in play and they are very interested in our volley scores and not the wins. The bottom line is that Google is looking to see if there is a conversation happening along side the content.

Watch this video and I will share a strategy for building your audience which will get you more eyes on your content and increase your readership on your blog, website and social media content.

Thanks for watching.

Please leave your thoughts or comments below. Hint, hint, wink, wink, that’s called engagement.