Networking is an essential skill for most business people, but especially for entrepreneurs. The strong association between the entrepreneur as a person and his or her business demands that entrepreneurs get out into the world and create and maintain business relationships.
If it is your first time networking, then it can seem very overwhelming and uncomfortable. Keith Ferrazzi is a networking expert who’s written a book entitled Never Eat Alone, and gives you some great advice for anyone that feels uncomfortable in a networking situation. Watch this video
The most successful networkers adopt a mindset and attitude that focuses on the person sitting across the table from them. Most entrepreneurs I know, myself included, think about and consider themselves first. So it’s a bit unnatural to try and think of another persons needs first.
Tip: Think “How could I help this person?”