Hello my friends Greg Clowminzer here, your business coach.

In this video I want to talk about how to play nicer and be more effective in the social media sandbox.  I’m going to share with you some of the things that I’m noticing going on within social media landscape. So, I believe this is a really important video for you to watch particularly if you’re that old school professional, sales representative or marketing person trying to make a smooth transition into the social media game.

I see a lot of San Diego business owners and professionals creating content out there and they’re sharing their content on social media and it just kinda goes thud out there. What I mean by thud, is that you spend a considerable amount of time creating a video or an article and you put it out through social media and there’s nothing that happens.  That ends up being really frustrating for the business owner or professional people, where you are either creating the content yourself or paying someone else and spending good money on creating content and there are no likes, no comment and no reshares. Basically there is no conversation at all.

For years business owners and professional have heard that content is king on the web. I want to share some observations that I have been making with regard to what is happening on the internet and social media. I believe content still is king but there’s something that is even more important than content alone and that is engagement. So, what is engagement?  I liken engagement to an analogy, that if you and I we’re going to up drag out the ping pong table and to start to play ping pong, Google the number one search engine really doesn’t care how great a server you or I am and if I ace you on a serve or not. What Google is really looking at, at least from my point of view and based on my understanding, is they are looking to see if you and I can you keep the ball in play and they are very interested in our volley scores and not the wins. The bottom line is that Google is looking to see if there is a conversation happening along side the content.

Watch this video and I will share a strategy for building your audience which will get you more eyes on your content and increase your readership on your blog, website and social media content.

Thanks for watching.

Please leave your thoughts or comments below. Hint, hint, wink, wink, that’s called engagement.

The post How to Succeed with Social Media appeared first on Greg Clowminzer.

Start Scheduling Content Creation Time

If you’re a small business owner or professional service provider you certainly understand the importance marketing and creating content so that the people interested in your product or services can find you on the internet. So this shouldn’t be new to you if you’ve been in business for a while. One other things in what I want talk about this video is for you to start scheduling content creation time and getting on your calendar as a routine business practice for growing your business.

Get you calendar out right now and schedule a reoccurring appointment with yourself and dedicate a specific time each day, or once a week or one day per month to write or create videos. Whatever your content creation vehicle you want to schedule that. Just like with anything else if you don’t schedule it, it won’t get done.

Creating valuable content is becoming more and more important help distinguish you from the other people in your industry. So I really want to encourage you to make the time to create a content schedule and get it in your calendar. For now just get in the habit of creating the content you can always go back late and spend time editing and posting and all that. You want to get into the habit of creating content on a regular basis as soon as possible.

Now one other things that I’ve realized lately is creating content can often be challenging for business owners and professionals. Things like writers block or creating video content block.

One of the new services that I am now offering people is called content creation coaching. So if you are an existing client in you want to start creating content we can actually start using Skype for Google Hangout. There’s a process that I we’ll run you through in terms of creating content they can be repurposed for your marketing and/or just getting your story out into the world. I actually believe this is a whole new opportunity for a very specific type of coaching out there and it’s much like an interview but instead of the coach advising you or just listening to what’s going on, the coach is really helping you in drawing out and capturing your own wisdom and your message.

If you are an existing coaching client than I encourage you to use your coach to help you create content by first getting it out of you and than supporting you to repurposing your message.

If you’re not a current coaching client than I would invite you to do is reach out and have a complimentary consultation with me and to talk about some of your ideas for creating valuable content to share your message with the world. Creating FAQ for your business is a really great start for most businesses.
I really want to encourage you to start scheduling your content creation today and make it a regular practice.

Alright, that’s it for this video.

Thanks for watching and please leave you comments below.

Request a FREE Coaching Consultation to see if Content Creation Coaching is right for you. CALL NOW! (760) 930-9604

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This group is for business owners, entrepreneurs and professionals who want to drive more traffic, generate more leads and maximize profits by using internet marketing strategies to include but not limited to lead capture/sales pages, list building, auto responders, Yelp, Pinterest, LinkedIn, YouTube, Facebook, Blogging, Google Places, review sites, video marketing, keyword research and more.

Online marketing is important because…

• Your business needs to be found on online.
• People are already looking for you, the questions is can they find you.
• People are using their computers, ipads, and mobile device to find just about anything.
• If they can’t find you are losing business and money.
• You can either fight and resist technology or embrace it as the future of doing business.

Most business owners know something about online marketing. Although knowing something and executing a strategic game plan are two very different things.

Instead of one more week flying by and saying to yourself… someday I will get around to it… I just don’t get this internet marketing stuff… I just want to pay someone else to do all this for me.

Your online marketing mastermind group is your solution to getting all the support you need to get real results online.

Okay maybe you are not a complete novice about online marketing and you have set up your own WordPress blog, posted some articles, maybe you have even shot a couple YouTube videos. The problem is no one is reading your articles and no one is watching your videos, and no body is liking you comments on Facebook. Sound like a waste of time right. Well, it is kinda.

But what if you were part of and online marketing mastermind group who was committed to your online success by leaving comments on all of your online content.

You may have heard the google saying that “content is king on the web”. Well that is changing and where we are headed is “engagement will be king”. So what in the world does that mean, well it means that content will start taking a back seat to popularity. Popularity simply means that you have several people who you are engaged in some form of dialogue with you or vise versa.

How cool would it be to be surrounded by a group of peers who could help you achieve your business goals. Wouldn’t be nice to share resources, get honest feedback and be held accountable to the execution of your online marketing game plan.

Okay, I know this may seem both exciting and overwhelming but rest assured we will approach this internet marketing monster together and succeed.

If you have ever spent even a dime on internet marking or training then we want to hear from you. We want to know what you have learned, what works and what doesn’t work.

So here is what I propose. On Friday’s 3 times per month we will meet from 9:00 am until 11:30. We will focus on one aspect of online marketing. There will be both individual assignments and group assignments. This will be a working mastermind group where you will be responsible for investing your time and energy into your own personal project as well as committing to the success of each other.

If you are interested in attending one of our local online marketing mastermind meetings please call (760) 930-9604.

To Your Online Success,

Greg Clowminzer, Business and Life Coach

PS So, what do you think? Please feel free to leave your comments below.

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One of the best ways to get free traffic to your website is through the use of Google Places. Make sure you take the time to set it up and claim this simple and powerful way for your customers to find you.

Google Places is here to help you reach customers in your nearby market, it is necessary that your company can easily be identified in natural search results. Also, know as organic search results. Organic equals free traffic.

One of the easiest ways to get free traffic is by establishing your Google Places webpage. Since Google just recently launched lots brand-new changes to its search results, the map listings are currently combined with the organic search results, with lots of places pages ranking near the top of Google’s search results. Plus, in addition to offering you an improvement in your organic web traffic, establishing your Google Place page assists you making certain your business info shows up so that consumers seeking your services and products can find you. Get started today and obtain your Google Places page. Get it set up and optimized, here.

Remember it’s free traffic to your website.
Warm Regards,

Greg Clowminzer, Business and Life Coach

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1. Have a colleague in a non-competitive business write an endorsed letter on your behalf to his/her clients. You write the letter and take care of the mailing expenses. Offer your friend editing rights to make him comfortable.
2. Go to local chamber of commerce and offer to help them with their accounting for free for 6 months (your success will generate referrals). Think of them as a center of influence with 1,000+ businesses they might refer you to.
3. Run a seminar on how to increase your profits in your business – or save money. Give away your notes to anyone who offers you their contact information.
4. Create target list of select prospects. Call and ask permission to email. Send an email then follow right up with a phone call.
5. Donate a small block of your time to a school/fundraising auction. The exposure may draw in some clients.
6. In a direct mail piece, attach a check made out to yourself in a letter and say, “I’ll buy your initial consultation for you.”
7. Discover centers of influence in the city and market to them. Could consider them the Dream 100, or donate time to get endorsements.
8. Join Rotary Club and Toastmasters.
9. Join up with a hurting magazine to J.V. – they carry my ads and you help them with your accounting services.
10. Ask people, “How would you see us working together?”
11. Be the founder of a think tank and invite the brightest minds in the field to participant. As a participant, it implies your own genius. Put a press release out calling for applications.
12. Go to a client and say, “Who would you like me to help?” They will likely suggest someone. This is another way of asking for referrals, but is less “salesy”.
13. Donate your time to a high-profile non-profit or market through big centers of influence. I’ll get referrals.

To schedule a free coaching call to see if coaching might be the help you need, simply call 760-930-9604. There is no charge. This is a no-pressure, no-obligation opportunity to see if coaching is right for you.

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Elevator pitches are powerful marketing tools that tell your story quickly. They are useful for any business person to have in their bag of networking tools.

Do you hate it when you are at a networking event and someone ask you “What do you do?”  If so here is a simple exercise that can help you overcome that dreadful question.

Feel free to leave your elevator pitch in the comment section below.

The post How To Create A 10-Second Elevator Pitch appeared first on Greg Clowminzer.

If it is your first time networking, then it can seem very overwhelming and uncomfortable.  Keith Ferrazzi is a networking expert who’s written a book entitled Never Eat Alone, and gives you some great advice for anyone that feels uncomfortable in a networking situation. Watch this video

The most successful networkers adopt a mindset and attitude that focuses on the person sitting across the table from them. Most entrepreneurs I know, myself included, think about and consider themselves first. So it’s a bit unnatural to try and think of another persons needs first.

Tip: Think “How could I help this person?”

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Do at least 25 of these.

1. Give your service away.
2. Give your services away to three clients who can get you all the clients you need.
3. Lead a workshop for your current clients and don’t charge them for it.
4. Lead a workshop for your friends, clients, prospects and the public for very affordale tuition.
5. Ask five key clients for five referrals each.
6. Host a weekly luncheon or monthly party.
7. Tell clients that their referrals are one of the ways you are paid.
8. Join three clubs or organizations where your ideal clients would likely be members.
9. Deliver a measurable 20% more than what your average client expects.
10. Open an office that inspires you to do your best work.
11. Offer to help three people in trouble who cannot afford your fee.
12. Become a known resource by having or getting to know 50 highly qualified people who
provide services that your ideal clients need.
13. Orient at least 25% of your business around your special gift.
14. Host gatherings of your competitors.
15. Train your clients how to speak about you.
16. Become known as unconditionally constructive.
17. Write an article on something new in your profession.
18. Mentor an apprentice in your profession.
19. Hire an appointment setter.
20. Know and articulate your three basic messages.
21. Tell people the 10 thing that you want for them.
22. Set your business practice standards high and honor them.
23. Clean out your closets.
24. Send out a monthly newsletter.
25. Speak to groups at least once per week.
26. Send birthday and holiday cards (look into send out cards).
28. Write a book that breaks the rules.
29. Send “request letters” to colleagues.
30. Become known for three special things, but deliver all you can.
31. Invest 10% of your revenue in training, coaching and development.
32. Dress better.
33. Be a professional.
34. Know what you are attached to and get released.
35. Know your vision and be able to share it.
36. Establish yourself as a center of influence.
37. Deepen your relationship with 10 centers of influence.
38. Make your clients and others right even when they aren’t because they are.
39. Raise your fees.
40. Get your personal needs met outside of work.
41. Give the right gift for each referral.
42. Master the skill of converting leads to clients.
43. Immediately acknowledge a referral.
44. Do not offer your business card; rather ask for permission to call.
45. Get clear how much business is enough.
46. Ask, don’t plead, for more business but do ask.
47. Be interested, not interesting.
48. Under promise, but get the client anyway.
49. Package your materials to stun people.
50. Have something worthwhile to say.
52. Have referrals call you; don’t chase them.
53. Acknowledge others don’t compliment them.
54. Do more work for current clients.
55. Know what services you cannot or will not offer.
56. Expect a lot from your clients.
57. Package your services to create an annuity stream that pays you forever.
58. Upgrade your clientele.
59. Drastically cut business and personal expenses to be 25% profitable right now!
60. Be coached.
61. Speak benefits, not features.
62. Speak from the “you”, not the “I”.
63. Take the initiative. Don’t wait.
64. Don’t gossip.
65. Put the relationship ahead of the result.
66. Establish a value on your time. No more errands.
67. Don’t hide behind a brochure or website.
68. Advance your profession.
69. Take a vacation each quarter.
70. Have something to look forward to each evening.
71. Be straightforward, but don’t spill your guts.
72. Offer to help when you can do so without such help “costing” you.
73. Know exactly what you can do for others and let them know it!
74. Invite key people out.
75. Tell people what you want them to do.
76. Disqualify prospects.
77. Take rejection like an angel.
78. Be fully caught up.
79. Have time slots open, blank files prepared and be ready for business.
80. Decide to embrace attraction marketing versus promotion-based.
81. Align your goals with your values.
82. Find out why people have not been referring to you.
83. Make a list of your top 10 clients and who sent them to you: the referral tree.
84. Introduce yourself in 10 words or less.
85. Know what would make you irresistible to your ideal clientele.
86. Serve, don’t sell.
87. Cut out the distractions.
88. Identify the 20% who can get you the 80%.
89. Believe in the work you do.
90. Be responsible for how you are heard, not just what you say.
91. Dress well even when you don’t have to.
92. Deliver the message; let people self-select.
93. Fully inform, don’t hold back from your clients.
94. Have a self-introduction that engages people.
95. Meet with your mastermind team or advisory board weekly.
96. Write at least one thank you or acknowledgment per day.
97. Be more interested than interesting.
98. Value your time at $100 – $300 per hour.
99. Make one unscheduled call to a client each day.

Need help clarifying goals, creating effective strategies and some accountability? 

Request a FREE Business Strategy Session to see if coaching is right for you.

CALL NOW!  (760) 930-9604

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