The dynamic of coaching may be the next generation of management, and it requires time, dedication and coaching for managers to make this personal and professional shift. As a manager that becomes more of a coach to the staff by teaching everyone in your organization the four-step coaching process and introducing the notions of distinctions, personal foundation, dedication, standing up for what you believe or want, keeping your agreements, evoking, requesting, self-management, excellence and mission, among others. A growing number of managers within Fortune 500 firms are hiring their own coaches to help them grow because they aren’t able to get the quality or confidentiality they need from in-house “corporate coaches”.